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Using Serendip To Promote Your New Song
This is a guest post by Roy Povarchik, a marketing and branding consultant and the owner of a music artist marketing agency. An ex PR professional, Roy owns 2 acclaimed blogs – one on promoting and...
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How Social Media Forever Changed Music
#airing Bob Dylan – the times they are a-changing srndp.me/ahexhOD It used to be that the ultimate goal for any musician or band was to get that holiest of holies – a lucrative contract with a big...
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Duran Duran and Social Media: An Unlikely Partnership?
#airing Duran Duran – The Wild Boys srndp.me/SRILQOJ Anyone who grew up in the 80′s would have heard about Duran Duran, the English Rock group who were formed in Birmingham. In their long and...
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Social Listening – It’s a 24/7 TRL, Provided by your Friends!
Image courtesy of [imagerymajestic]/FreeDigitalPhotos.net Those of us who grew up in the 80′s, the era of the Walkman, remember a time when listening to music was about more than wearing your...
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Space, The Final Frontier
#airing Space Oddity – David Bowie http://srndp.me/gevxZUU Take a look at your music collection. Now take a look at me. Now seriously – how many songs do you own? 100? 1000? 10,000? The average person...
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DJ of the Month – September 2012
#airing The Beatles – Strawberry Fields Forever http://srndp.me/m1jwGCd Serendip is all about discovery – discovering your music soul mates, and through them, new music. Instead of letting a machine...
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DJ of the Month – October 2012
#airing Transistor Radio – Cloud Cult srndp.me/oiHGvaM It’s that time of the month—the time to discover new music! Okay, so that’s every day around here, but now’s that time of the month where we...
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The Holy Grail of Music Listening: Social, Discovery, and Recommendations
[This is a guest post written originally for sidewinder.fm, a music and technology think tank] Three months ago, Nielsen published one of my favorite reports of the year, Music 360. It’s a rather...
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It Wasn’t The End Of The World (And R.E.M Feels Fine)
“That’s great, it starts with an earthquake, birds and snakes, an aeroplane, and Lenny Bruce is not afraid…” On September 1, 1987, 25 years ago and spare change, Atlanta-based rock band R.E.M released...
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A Few Words About Your DJ Page And RockOns
Ever since we started this journey together, some 2 years ago (!), 2 things were on top of our agenda, in vision and later in practice: the DJ Page and RockOns. When I look at Serendip now, how it...
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